Magi Pouf by Flexform
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Flexform is born out of a decades-long family tradition, operating in a small town in the North of Italy renowned for its high quality furniture production. The Flexform furniture brand has been instantly recognisable for almost half a century and has given rise to an extensive range of products that have taken their place in the history of Italian design.
There is a fertile relationship between production and design in the brand that has successfully stimulated creative interaction with successive generations of the best Italian designers. One designer however, stands above all for his importance to the brand – Antonio Citterio, who for fourty years has been coordinating the entire Flexform collection. He is the man who has given soul to the product as his lucid, inventive style is responsible for much of Flexform’s recent history,
Flexform is an integration of craftsmanship and tradition, with modern design and technology combining to a form balanced sense of timeless elegance. Their attention to detail, innovative technique and unique expertise, are what makes Flexform one of the most respected furniture producers in the world today.
About the designer
For the past 40 years, Antonio Citterio has been supervising the entire Flexform collection. Citterio designs A.B.C., Air, Beauty, Brenda, Carlotta, Cestone, Day-Time, Eden, Evergreen, Feel Good, Filiberto, Fly, Gooplace, Grandemare, Groundpiece, Guscio, Happy, Happy-Hour, Helen, Infinity, Kid, Lighpiece, Max, Peter, Phil, Plain, Softdream, Status, Timeless, Vic, Wilson, and Wing.
Between 1979 and 1982, his work with Paolo Nava included Doralice, Magister, Pasodoble, and Ugomaria.
Antonio Citterio was born in Meda in 1950, and started his design office in 1972. He got a degree in architecture at the Milan Polytechnic in 1975.
Between 1987 and 1996, he worked with Terry Dwan and together they designed buildings in Europe and Japan.
In 1999, he founded “Antonio Citterio and Partners” with Patricia Viel. The firm operates internationally, developing complex long-term projects on all scales and in synergy with a qualified network of consultants.
Antonio Citterio is currently working in industrial design with Italian and foreign companies such as Ansorg, Arclinea, Axor-Hansgrohe, B&B Italia, Flexform, Flos, Fusital, Hermès, Iittala, Kartell, Maxalto, Sanitec Group, Technogym, Tre Più and Vitra.
In 1987 and in 1994, Antonio Citterio received the Compasso d’Oro-ADI award. Since 2006 he has been teaching architectural design at the Academy of Architecture in Mendrisio, Switzerland. In 2008, he was honored by the Royal Society for the Encouragement of Arts, Manufactures & Commerce of London, which gave him the title of “Royal Designer for Industry.”
In September 2009, the architectural firm changed its name to “Antonio Citterio Patricia Viel and Partners.”