Studio Truly Truly

Studio Truly Truly is a Rotterdam (Netherlands) based design studio. Founded by Australian husband and wife design team Joel Booy & Kate Booy, and operates on the interface between industry and art. They run a versatile practice, creating textiles, lighting, furniture and spatial installations.

There is a focus on designing high quality products that combine technical ingenuity with new aesthetics. This results from an urge to dive deep into the production process, to push materials and techniques to their limits.

Industrial processes are frequently combined with abstract organic details or forces of nature. In their work, the natural and unnatural are blurred or contrasted in new ways, putting their qualities in the spotlight to be consciously considered and celebrated.