Backstitch Busy by GAN Rugs

Designed by Raw-Edges

Backstitch turns traditional embroidery (literally!) upside-down and vindicates, in a delicate and elegant way, which is often hidden.

The collection is made by hand by GAN’s Women’s Unit using the embroidery and handloom techniques.

Available in three different designs – Busy, Composition and Calm

Colours: Green and Brick

Composition: 100% Wool

Technique: Kilim and embroidery


170cm x 240cm

200cm x 300cm



Lead time:12+ weeks
Delivery: More info on delivery
Returns:Read our full returns policy


GAN is an internationally respected and revered rug company, representing an innovative and contemporary outlook on original textile production.

In the 1940s, GAN carried out a respectful revision of traditions and manual work, leading to the extraordinary evolution of crafts worldwide.
This process has materialised over time into a series of collections of great value in terms of design, research, development, and even business ethics.
GAN rugs are handmade by expert artisans using traditional techniques that have been renewed and updated thanks to the creativity of internationally renowned designers, including Patricia Urquiola, Kengo Kuma and Kensaku Oshiro. This has resulted in many international design awards and ongoing recognition as a leader in the sector.
Its application to modular structures and accessories, which allow the user to create complete spaces, has also given rise to new concepts of habitability in contemporary spaces.

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About the designer


After graduating from the Royal College of Art in 2007,  Yael Mer and Shay Alkalay set up Raw Edges, a design studio where their imaginations could take flight: furniture, installations & products began to develop with a strong accent on playfulness and childlike wonder.

The studio became a place where curiosity would be a prevalent factor in the creation of their designs, a place where they could embark on a continuous journey of discovery, turning the world upside down and inside out, cracking things open & studying their structure, always striving for surprise, wonder, humour.

Colours, patternmaking & movement form a large part of the DNA at Raw Edges. The ideas of energy and provocative illusion are aimed at bringing out the kid in all of us who engage with it, an ongoing battle against boredom perhaps! Some ideas include pouring expandable foam into folded paper cavities, cooking timber in boiling dyes, & making paper moulds for the production of industrial ceramic tiles.

Yael and Shay met in Jerusalem & moved to London to study at the RCA, where Ron Arad was head of the course at the time. Under the guidance of their tutors Daniel Charney and Rober Feo, they began to experiment with creating new typologies, by thinking how everyday surroundings might be enriched by the products we use & the objects we own. In a show curated by Martino Gamper, held just after graduating, Yael and Shay presented Stack & Volume, which helped to establish the foundation of the studio.

Raw Edges have worked with global brands such as Louis Vuitton, Stella McCartney, Swarovski, Vitra and Kvadrat.

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